Arctop Launches New State-of-the-Art Brain Decoding Technology: Neuos™ Eureka

Arctop Inc., a pioneer in the emerging field of neurotechnology, today announced the launch of Neuos™ Eureka, which uses state-of-the-art brain decoding technology to help professionals in entertainment and media get research-grade audience analytics through a simple, on-demand web platform.

“Neuroscientific data is objective and unbiased and provides more insights than traditional qualitative research methods, like focus groups or facial coding.”

“At Arctop, we have become the undisputed leader in audience brain decoding for the entertainment industry because of the caliber of insight our platform provides,” said Arctop’s Co-Founder and CEO, Dan Furman. “We are thrilled to launch Neuos Eureka Pro for professionals in entertainment and media as we see new technologies and software transform Hollywood.

“Along with adding valuable feedback into the creative workflow, Neuos Eureka democratizes highly sophisticated neuroscientific tools that have been available to market leaders for audience testing for a long time but at premium cost. Ultimately, by enabling brain decoding to be done anywhere, anytime, we are opening a new frontier of audience understanding and brain-responsive entertainment,” Furman continued.

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